Adidas, a leading athletic apparel manufacturer, has unveiled its first mobile shopping app that tracks user preferences and actions.
The new app demonstrates a comparable functionality by providing users with personalized product suggestions and real-time updates that consider their areas of interest, such as sports they are actively playing or watching.
The app inspires by offering blog pieces and videos on what Adidas fans are interested in. Additionally, by providing a “Showcase How You Wear It” function, it encourages people to share their styles.
Customers may seek assistance when they need more information on a product they are looking for via the chat feature in the app.
The brand’s head of digital commerce, Joseph Godsey, said: We are actually enriching and customizing our customers’ Adidas experiences with the Adidas app. Customers may purchase directly through the app, follow their orders, engage with the company, and get a personalized newsfeed with just one swipe.
The software supported by Salesforce technology may be used to buy any merchandise.
Adidas fans in the United States and the United Kingdom may download the app on Android and make purchases utilizing tap-to-buy features through Apple Pay and Android Pay.
The new app will reportedly launch in other nations before the first half of 2018 is finished, and Adidas has stated that it will eventually be enhanced with A.I. technology.
Adidas has been concentrating on their 2020 strategy’s catchphrase, “Creating the New.”
Even though Dream force, the largest software conference in the world, is just on its first day in San Francisco, the major news is already out: Adidas (XETRA:ADS.DE +0.88 percent) is getting its app. The Adidas app will provide a personalized experience based on user choices and actions. It will provide seamless access to the Adidas online shop, individualized content (articles, blog entries, videos), and real-time information on items and sports that are relevant to the user.
Customers may quickly finish transactions by tapping to buy using Apple Pay and Android Pay. The Sales force-powered app is now available for download in the United States and the United Kingdom through the Apple App Store and Google Play Store, and Adidas plans to roll it out to many more nations in the first half of 2018.
The company’s Head of Digital Commerce, Joseph Godsey, said: “We are enriching and customizing our customers’ Adidas experiences through the Adidas app. Customers may purchase directly using the app, follow their order, engage with the company, and get a personalized newsfeed with just one swipe.”
The new application is a component of Adida’s larger 2020 strategy, “Creating the New,” which aims to expand the company’s digital footprint to become more customer-centric.
On their official website, three strategy options—Speed; Cities, and Open Source—have been described and complemented with a particular emphasis on the subjects Corporate Culture, Digital, One Adidas, North America, and Portfolio.
This new shopping app is one more element of the larger 2020 plan, which intends to expand Adidas’s digital presence with a successful consumer aspect, in addition to the different projects like Speed Factory.