In 2023, Here Are 6 Ways AI Will Change Content Creation
Artificial intelligence (AI) is sweeping the globe and has received extensive media coverage lately.
For instance, the firm Jasper, an AI content platform, just secured a $125 million series A fundraising round, valuing it at $1.5 billion.
A recent edition of the My First Million podcast, where successful businessmen Sam Parr and Shaan Puri present fresh ideas for ventures based on industry trends and possibilities, was devoted entirely to artificial intelligence.
It’s reasonable to conclude that AI content production is here to stay, given that at least 89% of businesses globally have adopted a digital-first company strategy to simplify their operational procedures.
Here are six ways that AI will change content generation for your company in 2023 and beyond:
Increase topical relevance, first
The internet, ah. You may find whatever you’re searching for in this lovely location.
But sometimes, it could seem like a black hole. And before you know it, you’ve spent six hours researching a blog piece that will be 1,500 words long. It’s frustrating.
You can produce better content briefs quicker, thanks to AI’s capability.
Every effective SEO-driven post starts with a content brief. To create an intense content brief, writers often spend hours (or even days) physically researching and scanning SERPs.
And then, once it’s too late, it’s almost easier to discern whether the outline is correctly optimized for reader intent (i.e., once the blog is live and producing lackluster results).
In contrast to people, AI systems can swiftly examine current search engine result pages (SERPs) and gather vital data to comprehend search intent, topical relevancy, and subject depth that works best.
With only one click, AI can generate fresh ideas, outline a blog post in minutes, and identify relevant subjects and ideas for further discussion.
Additionally, writing the meat and potatoes of the content helps you focus your attention on what actual readers care about the most. This is the key to producing great content that converts.
In summary, AI is the ideal tool for a marketing department or agency since it makes it much simpler to create content with a stronger emphasis on specialized audiences, whether their target demographic is a luxury traveler or a virtual receptionist service.
Increase SERP ranks
The long-term game of search engine optimization (SEO) entails a lot of difficult chores.
Several things to consider include keyword research, content production, picture optimization, and internal linking. And everything must function together if you want SEO to be profitable.
If you’re a realtor, for instance, you can’t only depend on good specialist content to turn leads into sales. If you let your real estate web design lapse (i.e., it’s not mobile-friendly or takes longer than three seconds to load), visitors will leave your site immediately.
People leaving your website rapidly indicates to Google that it is spammy and unreliable, which might eventually harm your rankings.
Another underutilized SEO tactic is internal linking. In addition, it takes a lot of time and is the last thing you want to do after producing a lengthy blog article.
However, using internal links to connect to other website pages makes it easier for Google to recognize the relationship between your sites. Additionally, it transfers link authority.
Google may now crawl your website and adequately index its content. If your sites aren’t linked together, Google may take longer to crawl them or, worse, may decide not to index them.
Not only for Google, internal connections are also helpful. They also aid in making your site easier for consumers to navigate, which boosts interaction and conversion rates by making it simpler and faster for users to locate what they’re searching for.
An innovative AI-powered WordPress plugin, Link Whisper can quickly and smoothly insert internal links into your writing.
Other AI technologies, however, may support improving your SERP ranks.
With the aid of MarketMuse, get immediate feedback on how effectively your material addresses a subject. To help you rank higher than the competition, the tool scans the top 20 search results and pinpoints content gaps.
What should we remember most? By incorporating AI technologies into your IT stack, you may start outperforming your rivals by working smarter rather than harder.
Quicken the production of content
Let’s clarify the situation. AI isn’t intended to take the role of human authors.
There will always be a need for original writing and content production with a human touch, regardless of how far AI develops.
AI will speed up content production but not wholly replace people; instead, it will do it more effectively and accurately than before.
Imagine producing thousands of attractive, accurate, instructive materials quickly and without writer’s block.
It could be unreal. However, you can write the first draft of a blog in under five minutes using an AI writer.
For comparison, it may take some independent contractors 5-7 business days to publish a single 1,500-word blog article. That much time was saved is fantastic.
Thanks to AI content production tools, you may now create and adhere to a content schedule. You’ll soon consistently provide fresh content, develop brand authority in your industry, and increase organic traffic to your website.
Produce unique material.
The possibilities for marketers to provide tailored content with AI are enormous. And CMOs have already figured it out.
The CMO Survey indicates that content personalization and predictive analytics for consumer insights are the top use cases for AI in marketing.
Consumers today want a more customized experience from businesses and aren’t ashamed to tell them when they don’t receive it.
By providing customers with a customized experience that seems more human and approachable, personalization promotes engagement and helps establish trust.
Additionally, conveying the appropriate message at the right moment enhances the user experience.
An example of how AI might create curated content based on user behavior is by analyzing the movies, TV series, or TV channels a user is viewing as part of a TV package.
Let’s imagine an AI program notices that a consumer tends to watch more football than comedies. Now that you know who they are, a TV provider can better target them with the right TV package add-ons.
To upgrade them to the multi-sport bundle with NFL RedZone, you send them a customized email marketing campaign giving them a $100 prepaid card.
There is no way they can refuse this offer, given that they are currently smack dab in the middle of the NFL season (supporting the Patriots). And now that fans can watch pre-game programs and other interviews with their favorite players, they are thrilled with your new service—a win-win situation.
Think about how crucial it is for AI to automate and simplify this process for you, given that 80% of customers are more inclined to purchase a tailored experience.
Create premium bespoke pictures
There are a thousand words in a picture.
One of the most crucial components in the development of content is images. They aid in drawing attention to and enhancing the appeal of your website, social media, and blog postings.
Using AI, an upscale API may help you turn tiny or fuzzy photographs into ready-to-share, website-optimized material while keeping the most outstanding photo quality, which will significantly improve your online presence.
Or, if you’re still circling the drain by using stock photos in each blog article, it’s time to change course.
Why? Because a 2021 Venngage research found that stock photographs were the least compelling graphics. And the old pictures offered the finest performance.
Before AI, creating unique visuals for each blog article took time and effort. And although you may not want to admit it, you probably use stock pictures more often than you would like to.
Thankfully, new AI techniques are constantly being developed to produce customized photos quickly. All you need is a single detailed input phrase and presto. A picture created by AI emerges.
Minimize human mistake
Humans often make blunders. That is why people are drawn to computers’ strength.
AI’s capacity to evaluate a vast amount of data more rapidly and correctly than humans is one of its key advantages.
To make precise, data-driven judgments, change data capture, for instance, combines, analyzes, and utilizes data more quickly than before. Therefore, in addition to saving time, you are enhancing your marketing initiatives by making judgments based on current data.
Understanding the outcomes of your landing page A/B testing can help you make the required adjustments to increase conversions. Spending money on ineffective solutions serves no purpose.
So bid farewell to unsuccessful marketing efforts, inadequately written product descriptions, and blog entries with spelling mistakes.
AI is come to save the day, simplify your life, and lessen mistakes that can be expensive for your company.
AI has a promising future in the production of content.
Many startups, marketing firms, and independent contractors are already using the technology. And as time goes on, it’ll keep growing its market position.
Your approach to creating content would benefit significantly from using AI technologies. AI content generation won’t reduce the need for experienced writers, just as Yoast and Canva didn’t lessen the demand for SEO experts or graphic designers, respectively.
It’s one more excellent tool to help you improve. And once you give it a try, you won’t regret it.