Comparison Of Two Best Social Media Management Tools

HubSpot and Zoho are the two best social media management tools with enviable reputations in the industry. It might be challenging to determine the best option for you if you’re in the market for a new one.

In this in-depth HubSpot vs Zoho comparison, we’ll assist you in selecting the solution that best suits your requirements and price range. The pricing, usability, contact and lead management features, reporting tools, and sales forecasting skills of each firm will be compared. Learn all you need to make the most excellent choice for your company.

A comparison between HubSpot and Zoho

Because of their limited feature-free plans and variety of advanced subscription plans. HubSpot and Zoho both made it into our list of the top software. Zoho is far less expensive than HubSpot. However, HubSpot has more integrated marketing functions, which justifies its higher pricing for some organisations.


Limited-feature free plans are available from both HubSpot and Zoho, which benefits anyone on a low budget. HubSpot offers premium programs that range in price from $45 per month to $1,200 per month when paid yearly, depending on how many more users you add to your plan. The premium plans offered by Zoho are far more cost-effective; they range from $14 to $52 per user each month when paid yearly.

HubSpot and Zoho offer monthly pricing options, but doing so will cost you 10% and 35% extra.

Additionally, Zoho has an Ultimate plan, which costs $52 per user monthly and includes extensive business intelligence (BI) and analytics capabilities.

Lead and Contact Management from two best social media management tools

Critical sales data, including call logs, contact notes, and sales signals, are simple to collect and manage with HubSpot and Zoho. Additionally, you can add rating information to leads in the commercial versions to rank which leaders have the most significant potential.

It might be troublesome to have duplicate contacts and data in yours. HubSpot falls short in the same management since it’s only included in the expensive Professional and Enterprise subscriptions. On the top three tiers of its plans, Zoho de-duplicates data.

Email Promotion

Its HubSpot provides several email marketing tools, albeit the capabilities available differ by plan. All the free features and 5,000 email templates are included in paid subscriptions. Even the free subscription, for instance, comes with five email layouts, 1:1 email, team email, email scheduling, and email reply tracking.

HubSpot email sends limitations to vary depending on the provider restriction for each email. For instance, the daily limit for Gmail free is 350 emails, but the daily limit for Office 365 is 1,000. You may send up to 500 emails with a free account or 5,000 emails daily with a premium plan if you link a hosted inbox to your HubSpot discussions box.

With Zoho, email functionalities vary per plan as well. On the free plan, email alerts are limited to 50 every day per user licence (or 150 emails overall, whichever is lower). In contrast, on the Ultimate plan, they are determined to be 1,000 per user licence. Ten email templates are allowed under the free plan. 100 are allowed with the Standard plan, and limitless email templates are available under the higher-tier subscriptions.


You may have up to three dashboards with ten reports, each with a free HubSpot account. The number of dashboards and reports per dashboard included in paid subscriptions ranges from 10 to 50. Only HubSpot’s top-tier plans provide custom reports. You can develop up to 100 custom reports using the Professional program and 500 using the Enterprise plan.

Standard client reports are available from Zoho for all plans. The three top-tier Zoho plans give limitless pieces, whereas the Zoho Standard plan only includes 100 custom reports. You may schedule reports in all paid plans to be available when needed.

Forecasting sales

Most sales managers and company owners desire to be well-informed about potential sales trends. Customers of HubSpot’s Professional and Enterprise plans may get personalised sales predictions. Sales forecasting tools are not available in lower-tier programmes.

On all of its premium subscriptions, Zoho provides rudimentary sales forecasting information. Additionally, the Zia prediction builder and artificial intelligence (AI) capabilities, which provide many sales management tools, including prediction models, are accessible to the Enterprise and Ultimate plans.

To sum up

The ideal option for you depends on your unique requirements when you need a solution for your organisation, here are the two best social media management tools. The finest overall solution for small to medium-sized organisations is Zoho (SMBs). Zoho is accessible, provides necessary functionality, and is adaptable enough to be used in almost any sector that needs management tools and software.

Also remarkable is HubSpot. It comes down to a coin toss between HubSpot and Zoho if you’re searching for a free one. Try both and discover which you prefer, is our recommendation.

HubSpot is sometimes the superior option. The marketing elements that come with HubSpot make it stand out rather than simply its capabilities. HubSpot will be an excellent option if you’re searching for an all-in-one with incredible marketing capabilities. You’ll pay more than with Zoho, but the extra features could be well worth it.


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