Like any other industry, Digital Marketing is the keystone of the hotel and hospitality industry. Does the hotel and hospitality industry require online marketing services to run their business? Is digital marketing for the hospitality industry a big deal? Yes, it is. The industry is worth over $570 billion worldwide, with over 700,000 hotels and resorts and 16.4 million hotel rooms worldwide.
Let’s talk about it.
When it comes to digital marketing, no detail is overlooked. People are talking about digital hospitality marketing and how digital marketing growth is becoming increasingly popular in the hotel industry.
The prime reason is the evolution of the smartphone and the integration of hotel and car bookings in an online space.
Previously hotel rooms were booked on either call or in person. A hotel booking can be made in advance just with a click of your mouse.
Several distinct digital marketing tactics are very efficient for hotel companies. This article will explain how the hospitality industry can use specific online marketing tools.
Online Marketing For The Hospitality & Tourism Industry
When we say online, we mean on the web. It can be either on the phone or on the desktop. Almost all tourism has moved to the digital landscape now. If someone is still not available online, they are losing BIGTIME. All travellers or people interested in booking are searching for resorts online. Almost all air tickets are now rebooked online. Travellers book their car rentals online as well. Apps like Trip Advisor, Turo, and Kayak have changed how people plan their trips.
One of the most common but effective methods in online marketing is CONTENT MARKETING!
Content marketing is one of the tools that can help you expand your digital marketing strategy. Content marketing encompasses everything that does not directly promote your brand but helps pique potential customers’ attention.
Content is one of the most fundamental ways to inform potential clients that you’re in a company, how you differ from your competitors, and why you are a better choice. In a nutshell, it encourages customers to purchase your product or service.
However, getting the content appropriate and effective is the biggest problem here. Your content must be distinctive, rich, and engaging in persuading your clients to come to your doorstep and buy your goods or service.
Hospitality companies should focus on content based on travel tips and tricks. User likes to watch videos on travelling tips and the best tourist locations of their destinations.
For example, suppose a hotel is located in Paris. In that case, the hotel website should have all central tourist locations listed down, and individual articles on each of those places must be on the website.
Hospitality companies can also reach out to popular influencers and promote their hospitality service. Influencer marketing means hiring someone with a relevant, targeted audience on any social platform and promoting your hospitality service.
This could be a blogger, an Instagram account, or even a Vlogger at youtube who is willing to promote your hotel last an agreed price.
See below some of the travel influencers
Search Engine Optimization (SEO)
The importance of ranking for a company cannot be overstated, especially when attracting domestic and foreign clients. You must use strong SEO tactics to ensure that your business appears in the top rankings of search engines.
Effective SEO methods now drive more than 80% of traffic to a company’s website. It is also one of the primary factors that aid organizations in raising sales and revenue while ensuring that their targets continue to rise in tandem with the increase in potential and repeat clients.
Effective SEO aids in converting leads into sales, propelling the company to new heights of success. For example, if someone searches for the best hotels near me, there’s a good chance you’ll show up on the first page of results thanks to excellent SEO methods. Depending on that, there is a 90% likelihood that a potential customer will open and browse your website.
Social Media Presence in the Hospitality Industry
In the age of social media, having an online presence is critical if you want your business to grow and thrive in the long run. People spend 30% of their time on social media apps and websites. Keeping this in mind, you can use social media to expand your profile and reach new clients.
Social media is an excellent source to give your brand the exposure it needs. Social media has the power to attract users to your hospitality business using creative content.
Here are some popular hotel accounts on Instagram. See how they are attracting their consumers.
- Cavo Tagoo Mykonos @cavotagoomykonos
- Pousada Maria Bonita Noronha @pousadamariabonitanoronha